MILAN – FC Internazionale Milano is pleased to announce a partnership deal with Pop Caffè.
The Sicilian company, which specialises in selecting and roasting coffee for pods and capsules with the Myspresso brand, will be the Italian champions' Official Coffee Partner for the next two seasons.
The agreement includes a series of marketing and communications activities such as product placement in various club locations like the Hospitality rooms, the possibility to produce and sell products together with the club by linking the Pop Caffè logo to Inter, and pitchside brand visibility during Serie A and Coppa Italia matches at the Stadio San Siro.
“Overcoming challenges, team work, drive for success – these are core values at Pop Caffè and in sport, so becoming the Official Coffee Partner of a football club was a logical choice,” explained Andrea Eterno, CEO of the Sim-Fed Srl group which owns the Pop Caffè brand. “We chose a club, Inter, renowned for its success and its fair play, which is always a virtue, in sport as in life.”
Through this new partnership, Pop Caffè aims to further enhance the visibility and reputation it has earned itself on the Italian market, aided by the popularity of a successful club like Inter, whose reach extends beyond football fans.
Andrea Eterno added: “Our aim is to keeping growing and establishing ourselves in our field, just as Inter have done on the football field. We are a young, ambitious team. We are Pop and we want to become top like Inter.”