Clio Sports Awards, Inter recognised for New Brothers series
Community
— Jan 10th 2025Further recognition for the Club, which has won a silver medal thanks to its "New Brothers" campaign dedicated to the transfer market
Building on the awards won in November, Inter has now received further important international recognition in the area of digital communication at the Clio Sports Awards. The Clios were founded in 1959 to celebrate innovation and creative excellence in advertising around the world. The 2024 edition has seen the Club win a silver medal in the Multi-Platform category thanks to the New Brothers project, which accompanied the Club's entire summer transfer campaign in 2023 and told the story of the arrival of a new Inter player, with every signing being introduced as the protagonist of a film dedicated to them.
The twelve episodes (which became 13 after the winter transfer window) depicted the summer transfer window through different cinematic genres: fantasy, crime drama, superheroes, travel and much more. The series achieved extraordinary results: an ecosystem consisting of over 1250 pieces of content, which generated 81.6 million views and 199 million impressions and saw the involvement of twelve worldwide channels.