MILAN, ITALY - SEPTEMBER 22: A general view of the stadium during the light show prior the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Mattia Ozbot - Inter/Inter via Getty Images)

Shows and Promotions with Nerazzurri Partners



Club

Sep 23rd 2024
2 MIN READING

During the Milano Derby, Betsson.sport, the Official Main Partner of Inter and match Serie A Matchday 5, took centre stage at San Siro with a series of promotions that created an extraordinary spectacle.

From the lead-up to the match, the collaboration with the Main Partner produced various engaging experiences for Nerazzurri fans. “Shades of Passion” was the theme expressed in a video created by Inter Media House and presented by Betsson.sport, an ode to the fans' love for the Nerazzurri colors.

MILAN, ITALY - SEPTEMBER 22: Torri Stadio Betsson.Sport during the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Sara Cavallini - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: Torri Stadio Betsson.Sport during the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Sara Cavallini - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: Torri Stadio Betsson.Sport during the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Sara Cavallini - Inter/Inter via Getty Images)

San Siro is dressed up for the derby: the stadium towers were customised by Betsson.sport to create a special welcome for fans, who were also engaged through various activities inside the venue. The Passion Cam captured and showcased the emotions and passion of the supporters live on the big screens, while some fans had the opportunity to experience being a San Siro speaker and social media manager during the derby.

The partnership between Inter and Betsson.sport was also celebrated on the pitch before the kick-off, when Inter's top management, alongside Vice President Javier Zanetti, CEO Corporate Alessandro Antonello and Chief Revenue Officer Luca Danovaro, met with Betsson.sport's Managing Director, Stefano Tino.

betsson derby
MILAN, ITALY - SEPTEMBER 22: A general view of the stadium during the light show prior the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Mattia Ozbot - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: A general view of the stadium during the light show prior the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Mattia Ozbot - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: A general view of the stadium during the light show prior the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Mattia Ozbot - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: A general view of the stadium during the light show prior the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Mattia Ozbot - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: LED DOMINATION BETSSON.SPORT BATTERISTA BORDOCAMPO during the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Sara Cavallini - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: LED DOMINATION BETSSON.SPORT BATTERISTA BORDOCAMPO during the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Sara Cavallini - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: LED DOMINATION BETSSON.SPORT BATTERISTA BORDOCAMPO during the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Sara Cavallini - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: LED DOMINATION BETSSON.SPORT BATTERISTA BORDOCAMPO during the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Sara Cavallini - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: LED DOMINATION BETSSON.SPORT BATTERISTA BORDOCAMPO during the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Sara Cavallini - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: LED DOMINATION BETSSON.SPORT BATTERISTA BORDOCAMPO during the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Sara Cavallini - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: LED DOMINATION BETSSON.SPORT BATTERISTA BORDOCAMPO during the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Sara Cavallini - Inter/Inter via Getty Images)

The spectacle at San Siro was total and immersive for the players as well, who were greeted at the entrance to the pitch by a new, exclusive, and unique tunnel. This LED installation, one of a kind in Europe, features representations of the most important Nerazzurri symbols, creating a fantastic atmosphere in the pre-match buildup for the players. The new installation showcases the values of the Inter brand, fully utilising the production and innovation capabilities of Inter Media House.

MILAN, ITALY - SEPTEMBER 22: General view inside the stadium prior to the Serie match between Inter and Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Mattia Ozbot - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: General view inside the stadium prior to the Serie match between Inter and Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Mattia Ozbot - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: General view inside the stadium prior to the Serie match between Inter and Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Mattia Ozbot - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: General view inside the stadium prior to the Serie match between Inter and Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Mattia Ozbot - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: General view inside the stadium prior to the Serie match between Inter and Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Mattia Ozbot - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: General view inside the stadium prior to the Serie match between Inter and Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Mattia Ozbot - Inter/Inter via Getty Images)

The Meazza, which picked up a record number of tickets sales in Serie A, also welcomed a number of international guests and VIP fans. Lighting up the night at San Siro were also Hollywood actors, Benjamin McKenzie and Morena Baccarin.

MILAN, ITALY - SEPTEMBER 22: Benjamin McKenzie Schenkkan (left) and Morena Silva de Vaz Setta Baccarin show an Inter shirt prior to kick-off in the Serie A match between FC Internazionale and SS Lazio at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by FC Internazionale/Inter via Getty Images)

Exclusivity and warmth: the Nerazzurri hospitality within the stadium also enhanced the fan experience with new and unique spaces. The Pitchside Club, featuring 14 pitchside seats and a hospitality lounge enriched by products from partners UnoPiù and Campari, is complemented by the San Siro-Bordocampo Sports Pub, a venue with a traditional, Anglo-Saxon vibe, located in the Primo Arancio section.

MILAN, ITALY - SEPTEMBER 22: Sportspub during the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Sara Cavallini - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: Sportspub during the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Sara Cavallini - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: Sportspub during the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Sara Cavallini - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: Sportspub during the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Sara Cavallini - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: Sportspub during the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Sara Cavallini - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: Sportspub during the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Sara Cavallini - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: Sportspub during the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Sara Cavallini - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: Marco Materazzi in Sportspub during the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Sara Cavallini - Inter/Inter via Getty Images)
Hospitality Sports Pub San Siro
Hospitality Sports Pub San Siro
Hospitality Sports Pub San Siro
Hospitality Sports Pub San Siro
Hospitality Sports Pub San Siro
MILAN, ITALY - SEPTEMBER 22: Pitchside Club during the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Sara Cavallini - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: Pitchside Club during the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Sara Cavallini - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: Pitchside Club UnoPiù during the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Sara Cavallini - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: Pitchside Club during the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Sara Cavallini - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: Pitchside Club during the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Sara Cavallini - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: Pitchside Club during the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Sara Cavallini - Inter/Inter via Getty Images)

Another important activation was by Dreame, the Official Robot Vacuum Partner of Inter. This initiative included an exhibition corner between Gates 0 and 1, showcasing the brand's key products for fans to test out. Guests were engaged with giveaways of co-branded shoppers and Inter scarves, and they had the chance to receive promo codes redeemable on the Nerazzurri partner's website.

MILAN, ITALY - SEPTEMBER 22: <> during the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by FC Internazionale/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: <> during the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by FC Internazionale/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: <> during the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by FC Internazionale/Inter via Getty Images)

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