MILAN, ITALY - SEPTEMBER 22: A general view of the stadium during the light show prior the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Mattia Ozbot - Inter/Inter via Getty Images)

Show e attivazioni con i partner nerazzurri



Società

23 set 2024
2 MIN DI LETTURA

In occasione del derby di Milano, Betsson.sport, Official Main Partner dell'Inter e match sponsor della sfida valida per la quinta giornata di Serie A, è stato protagonista a San Siro con una serie di attivazioni che hanno dato vita a uno straordinario spettacolo.

Fin dall’avvicinamento alla partita, la collaborazione con il Main Partner ha prodotto diverse esperienze ingaggianti per i tifosi nerazzurri. “Shades of Passion” è stato il concetto espresso dal video prodotto da Inter Media House e presentato da Betsson.sport: un’ode all’amore dei tifosi per i colori nerazzurri.

MILAN, ITALY - SEPTEMBER 22: Torri Stadio Betsson.Sport during the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Sara Cavallini - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: Torri Stadio Betsson.Sport during the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Sara Cavallini - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: Torri Stadio Betsson.Sport during the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Sara Cavallini - Inter/Inter via Getty Images)

San Siro si è vestito a festa per il derby: le torri dello stadio sono state personalizzate da Betsson.sport, per un’accoglienza speciale per i tifosi, ingaggiati anche all’interno dell’impianto da diverse attività. La Passion Cam ha catturato e mostrato in diretta sui maxischermi le emozioni e la passione dei tifosi, mentre per alcuni sostenitori è stato possibile vivere le esperienze di speaker di San Siro e di social media manager durante il derby.

La partnership tra Inter e Betsson.sport è stata celebrata anche sul terreno di gioco, prima del fischio d’inizio del Derby, quando il top management nerazzurro, alla presenza del Vice President Javier Zanetti, del CEO Corporate Alessandro Antonello e del Chief Revenue Officer Luca Danovaro, ha incontrato il Managing Director di Betsson.sport, Stefano Tino.

betsson derby
MILAN, ITALY - SEPTEMBER 22: A general view of the stadium during the light show prior the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Mattia Ozbot - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: A general view of the stadium during the light show prior the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Mattia Ozbot - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: A general view of the stadium during the light show prior the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Mattia Ozbot - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: A general view of the stadium during the light show prior the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Mattia Ozbot - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: LED DOMINATION BETSSON.SPORT BATTERISTA BORDOCAMPO during the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Sara Cavallini - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: LED DOMINATION BETSSON.SPORT BATTERISTA BORDOCAMPO during the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Sara Cavallini - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: LED DOMINATION BETSSON.SPORT BATTERISTA BORDOCAMPO during the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Sara Cavallini - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: LED DOMINATION BETSSON.SPORT BATTERISTA BORDOCAMPO during the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Sara Cavallini - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: LED DOMINATION BETSSON.SPORT BATTERISTA BORDOCAMPO during the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Sara Cavallini - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: LED DOMINATION BETSSON.SPORT BATTERISTA BORDOCAMPO during the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Sara Cavallini - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: LED DOMINATION BETSSON.SPORT BATTERISTA BORDOCAMPO during the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Sara Cavallini - Inter/Inter via Getty Images)

Lo spettacolo di San Siro è stato totale e immersivo anche per i calciatori, accolti all’ingresso in campo da una configurazione nuova, esclusiva e unica per quanto riguarda il tunnel che porta sul terreno di gioco: un’installazione LED unica in Europa con le rappresentazioni dei più importanti simboli nerazzurri ha creato un’atmosfera fantastica nel pre-partita per i protagonisti.La nuova installazione racconta i valori del brand interista sfruttando a pieno la capacità produttiva e di innovazione della Inter Media House.

MILAN, ITALY - SEPTEMBER 22: General view inside the stadium prior to the Serie match between Inter and Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Mattia Ozbot - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: General view inside the stadium prior to the Serie match between Inter and Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Mattia Ozbot - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: General view inside the stadium prior to the Serie match between Inter and Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Mattia Ozbot - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: General view inside the stadium prior to the Serie match between Inter and Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Mattia Ozbot - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: General view inside the stadium prior to the Serie match between Inter and Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Mattia Ozbot - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: General view inside the stadium prior to the Serie match between Inter and Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Mattia Ozbot - Inter/Inter via Getty Images)

Il Meazza, che ha fatto registrare il record di incasso della storia per la Serie A, ha visto anche la presenza di ospiti internazionali e tifosi VIP. A illuminare la serata di San Siro anche gli attori di Hollywood Benjamin McKenzie e Morena Baccarin.

MILAN, ITALY - SEPTEMBER 22: Benjamin McKenzie Schenkkan (left) and Morena Silva de Vaz Setta Baccarin show an Inter shirt prior to kick-off in the Serie A match between FC Internazionale and SS Lazio at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by FC Internazionale/Inter via Getty Images)

Esclusività e calore: anche hospitality nerazzurra all’interno dello stadio ha esaltato l’esperienza dei tifosi, con spazi nuovi e unici. Al Pitchside Club, con i suoi 14 posti a bordocampo e una sala hospitality arricchita dai prodotti dei partner UnoPiù e Campari, si aggiunge lo Sports Pub San Siro-Bordocampo, la location dall’anima tradizionale e anglosassone, un luogo speciale al Primo Arancio.

MILAN, ITALY - SEPTEMBER 22: Sportspub during the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Sara Cavallini - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: Sportspub during the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Sara Cavallini - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: Sportspub during the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Sara Cavallini - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: Sportspub during the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Sara Cavallini - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: Sportspub during the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Sara Cavallini - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: Sportspub during the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Sara Cavallini - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: Sportspub during the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Sara Cavallini - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: Marco Materazzi in Sportspub during the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Sara Cavallini - Inter/Inter via Getty Images)
Hospitality Sports Pub San Siro
Hospitality Sports Pub San Siro
Hospitality Sports Pub San Siro
Hospitality Sports Pub San Siro
Hospitality Sports Pub San Siro
MILAN, ITALY - SEPTEMBER 22: Pitchside Club during the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Sara Cavallini - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: Pitchside Club during the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Sara Cavallini - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: Pitchside Club UnoPiù during the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Sara Cavallini - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: Pitchside Club during the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Sara Cavallini - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: Pitchside Club during the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Sara Cavallini - Inter/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: Pitchside Club during the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by Sara Cavallini - Inter/Inter via Getty Images)

Un'altra importante attivazione è stata quella di Dreame, Official Robot Vacuum Partner di Inter. L’attività ha previsto un corner espositivo tra il Gate 0 e 1 in cui sono stati esposti i prodotti più importanti che i tifosi hanno potuto testare. Gli ospiti sono stati ingaggiati con i giveaway di shopper co-branded e sciarpe Inter e hanno avuto la possibilità di ricevere dei promocode utilizzabili sul sito del Partner nerazzurro.

MILAN, ITALY - SEPTEMBER 22: <> during the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by FC Internazionale/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: <> during the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by FC Internazionale/Inter via Getty Images)
MILAN, ITALY - SEPTEMBER 22: <> during the Serie A match between FC Internazionale and AC Milan at Stadio Giuseppe Meazza on September 22, 2024 in Milan, Italy. (Photo by FC Internazionale/Inter via Getty Images)

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