Inter and Nike present the exclusive nerazzurri version of the AIR MAX 97
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— May 2nd 20231 MIN READING
The two brands launched a revamp of the iconic shoe which represents the style of Milan on the global stage
MILAN – Inter and Nike have once again showcased their ability to come together in a stylish and elegant way that befits the lifestyle and vibe in the city of Milan. The two brands have announced an exclusive Nike Air Max 97 in INTER colours, with the Air Max the most beloved model in Italy, which is also considered to be a global representative of Milan’s subcultures.
The values of style and elegance that make Milan stand out are once again embodied and brought to the fore by the Inter brand, which is further establishing itself as a cultural as well as sporting icon, representing the style of Milan beyond the world of sport. The Nike Air Max 97 in Inter colours is an iconic product for football fans and also for new generations who are passionate about international fashion as it spans the crossroads between football and lifestyle.
photo credit: Gianluca Normanno
The iconic nature of the model is boosted further by a series of photographs involving first-team players Nicolò Barella, Romelu Lukaku and Lautaro Martinez as well as Inter Women’s Flaminia Simonetti, Marta Pandini and Chiara Robustellini. The images took inspiration from the in-fashion style in the 1990s and 2000s, both in terms of outfits and analogue photography.
The boots will be available from 2 May onwards at Aw Lab stores, while 200 pairs of the limited-edition “Friends&Family” version will be made with dedicated packaging, the Inter crest sewn on the tongue and internal personalisation for ambassadors of both brands.