Inter and BYD together strive towards evolution and excellence

“Welcome, everyone to the BPER Training Centre. This is the beating heart of Inter, a place that holds deep meaning for us. We wanted to embark on this partnership right here because today marks Inter’s first official event of the new season, and we wanted to dedicate it to the presentation of this new partnership. I would like to thank Stella Li, Alfredo Altavilla, and Alessandro Gross for being here today and for the trust they have placed in us, as well as Giorgio Ricci for the work he has done. This partnership brings together two organisations driven by shared values. Football has evolved, and clubs have become companies that strive to be sustainable, just like BYD. Both our companies have shared values: a strong sense of identity, a deep-rooted work ethic, the desire to win, and a constant drive for improvement. BYD is a global leader in electric mobility. We are among the leaders in world football and intend to keep it that way. That’s why we were looking for a partner who could grow with us, in alignment with our values. This union between two ambitious organisations will no doubt lead to shared growth for both brands”

“It means a great deal to be associated with Inter. BYD stands for Build Your Dreams, a philosophy we share with the world of football. Inter is one of the most followed clubs in China, with many loyal supporters, and it always fights for success, and this mindset is something that BYD fully identifies with and shares. Every day, we strive for sustainability and aim to use technology to protect the environment; this is our dream. Similarly, a football team represents a dream for its fans. This partnership creates a strong sense of unity, one that can turn into a new shared dream for everyone, inspired by the values of hard work”

“The key word in this agreement is innovation: BYD is a global leader in sustainable mobility, bringing technology to the highest levels. In this agreement, we wanted to carry over that level of innovation, we’ve worked together with BYD to create a relationship that goes beyond a simple partnership, one based on the key concept of innovation. The development project has already been designed and will evolve over the years of the partnership: Inter is a true communication platform, and the Club can be an important vehicle for values and consumer engagement. Through our Inter Media House, we will work in synergy with BYD to create shared content, driven by innovation, the same innovation that defines both Inter and BYD in the fields of automotive, sport, and partnerships”

“We’ve approached this opportunity with a unique and innovative lens: the opportunity with Inter opens up major opportunities for content creation, thanks to the combination of Inter Media House’s expertise and BYD’s technological capabilities. Just think of the two models on display today at the BPER Training Centre: the customised Sealion 7 and the DENZA Z9 GT, which will be provided to Inter’s players and management. These models are technological flagships of our automotive brand: the first Z9 GT vehicles to be distributed in Europe will be those delivered to Nerazzurri players, while the Sealion 7 will also be available to fans and enthusiasts. There will be additional initiatives to bring Nerazzurri supporters around the world closer to our brands”