“INTERISTA”: The loyalty program dedicated to Nerazzurri fans
Community
— Jun 16th 2025The free initiative that rewards Inter passion around the world is now online
FC Internazionale Milano is delighted to announce the official launch of INTERISTA, the new loyalty program dedicated to all Nerazzurri fans, effective from 16 June 2025.
INTERISTA is born with a clear objective: to celebrate the special and unbreakable bond between Inter and its supporters by offering an engaging, personalised experience filled with exclusive rewards. The program is completely free and structured in scalable tiers that every fan can reach through everyday actions such as purchases within the Inter world and participation in games, contests and challenges among users.
Each tier comes with exclusive benefits that will be activated at the start of the 2025/26 season. Additionally, each completed activity will earn Nerazzurri coins, and users will be able to collect badges - virtual medals unlocked by completing specific missions - making the experience even more dynamic and motivating.
The official launch follows a teasing phase which began in December 2024 and has already led to over 250,000 sign-ups, confirming the strong interest from the Nerazzurri community.
“This is a strategic initiative for the Club, one which is aimed at strengthening the feeling of a sense of belonging and deepening the relationship with our fanbase. This loyalty program will allow us to further consolidate and expand our digital marketing activities.”
Roberto Monzani - Inter Media House Director
INTERISTA is the result of a collaboration between FC Internazionale Milano and Advice Group, an award-winning Italian martech company specialising in innovative engagement and behavioural loyalty strategies.
“This project ranks among the best behavioural loyalty initiatives in Europe and beyond. Entirely based on data-driven strategies and gamification, the program is designed to enhance every form of fan participation. INTERISTA aims to become a pioneering project in a new kind of fan engagement, enabling the creation of new sponsorship opportunities by adding its own fan media asset to complement social media.”
Fulvio Furbatto - CEO & Founder Advice Group
With this new project, FC Internazionale Milano once again confirms its commitment to innovation and celebrating its close bond with its fans, placing their passion and desire to feel truly part of the Nerazzurri family at the very heart of the experience.