"New Brothers": the videos of our 2023/24 transfer campaign

Transfer news

Sep 14th 2023

The project is the first example of a branded content campaign produced by Inter and dedicated to a partner, Paramount+, Official Jersey Front Partner

MILANO - An anthology series of 12 exclusive episodes that chronicled the Nerazzurri's summer transfer window. "New Brothers" was the project of Inter Media House that individually presented all the summer signings of the 2023/24 season. The results were extraordinary with 913 pieces of content generating 81.6 million views and 199 million impressions. For the first time, the Nerazzurri club has created a strategic branded content campaign dedicated to Paramount+, Official Jersey Front Partner. With the involvement of 12 channels worldwide, Inter has created an ecosystem of more than 1250 pieces of content to innovatively tell the story of one of the most important periods in the football calendar, combining the world of sport with the world of film and television.


1. Panther Instinct - Marcus Thuram 2. Pagine a Milano - Davide Frattesi 3. Strada verso casa - Raffaele Di Gennaro 4. The young giant - Yann Bisseck 5. La inspiracion - Juan Cuadrado 6. The ballad of the snake - Yann Sommer 7. The forbidden gate - Emil Audero 8. Dreamin' Mediolanum - Carlos Augusto 9. The long way home - Marko Arnautovic 10. Hombre de accion - Alexis Sanchez 11. The frenchman - Benjamin Pavard 12- Let there be magic - Davy Klaassen

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Sep 1st 2023

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