Inter welcome international journalists and content creators to the Scudetto Party
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— 25 minutes agoFor the match against Hellas Verona, on the day the Nerazzurri world celebrated the season Double, Inter became the protagonist of an important engagement opportunity dedicated to media outlets, platforms and talents of major relevance. In doing so, the Club continued its strategy of strengthening its international positioning, with the United States identified as one of the territories with the highest potential. The event surrounding Inter vs. Hellas followed in the footsteps of the one organised earlier this season for the Derby di Milano: another step in consolidating the internationalisation path undertaken by the Club in recent years, during which Inter has already played a leading role in key initiatives within the US market. From participation in TST and Coachella to activities developed locally during the FIFA Club World Cup, as well as the opening of Inter Academy, the Club has consistently strengthened its visibility in the United States, creating opportunities for direct engagement with one of the most dynamic and relevant audiences globally.
The activities were organised and developed to provide the content creators and journalists involved with a complete immersion into the Nerazzurri world, an exclusive 360-degree experience to enjoy during a unique occasion such as the Double celebrations. The talents had the opportunity to visit places where the Club’s daily life and history are lived, such as the Inter HQ and the BPER Training Centre in Appiano Gentile, with the chance to record a mix of interviews and content while meeting Luca Adornato, Brand & Marketing Director, Men’s First Team coach Cristian Chivu, and players Hakan Calhanoglu, Denzel Dumfries and Marcus Thuram.
The experience was enhanced further by the Matchday Experience, which included a tour of San Siro and a pitchside view of the warm-up before Inter vs. Hellas Verona. The media delegation then watched the match from an exclusive area before joining the Scudetto celebrations, first at the Meazza and later in the city centre, as the party moved to Piazza Duomo.
The event was designed to boost the Club’s visibility in the United States and across Europe, while connecting with new fan communities through more engaging and structured storytelling around Inter's key projects, at a landmark moment marked by the celebration of the 2025/26 Double.