MILAN – StarCasinò.sport (www.starcasino.sport), the innovative sports entertainment platform part of Betsson Group, becomes the Official Infotainment Partner of FC Internazionale Milano.
The partnership, announced with an emotional video posted on Inter’s digital channels, was formally launched at Inter’s club HQ.
The agreement with FC Internazionale Milano is the result of StarCasinò.sport's desire to develop its content in an increasingly innovative way, with exclusive initiatives and activities for all Nerazzurri fans. The Partnership envisages the creation of a rich programme of contents on social network and ad hoc experiences for all Inter fans. A further example of StarCasinò.sport commitment in this sense is the recent award "Best Marketing Campaign", gained during the EGR Italy Awards 2020.
"We’re delighted to welcome StarCasinò.sport to the Nerazzurri family as our Official Infotainment Partner," said CEO Corporate of FC Internazionale Milano Alessandro Antonello. "Producing innovative and quality content for our fans, taking advantage of the growing digital and multimedia infrastructures of our Club, is of fundamental importance for us, and we are happy to have found the ideal partner in StarCasino.sport. We hope that this agreement will bring both organisations to a future rich in satisfaction."
"One of the objectives of StarCasinò.sport is to propose a modern and engaging football storytelling. The partnership with FC Internazionale is very important to us in terms of image, it expands our range of contents and allows us to collaborate with an innovation-oriented club," said Ronni Hartvig, Chief Commercial Officer of Betsson Group. "We aim to create high-quality entertainment for Inter fans and all football fans in Italy".
The agreement provides for the presence of StarCasinò.sport on the sideline LEDs at San Siro, at the Suning Training Center in Appiano Gentile and on the official inter.it website, as well as a series of exclusive activations to involve the Nerazzurri fans.