INTER MEDIA HOUSE
— 3 hours agoSince 1908, Internazionale by choice
On the occasion of the International Day for the Elimination of Racial Discrimination, Inter extended its founding act to everyone who chooses to be open to the world. In the pre-match of Inter–Atalanta, fans at the Meazza were invited to add their names to a panel reproducing the document that gave life to Inter and opened the doors of football to everyone.
Alongside them, President and CEO Giuseppe Marotta, head coach Chivu, club executives, and players from the Nerazzurri men’s and women’s first teams also added their signatures. The physical installation at San Siro was then moved to the BPER Training Centre and transformed into a digital billboard, taking the campaign beyond the club’s channels to reach some of the most iconic locations in the city of Milano.
This campaign, developed across multiple touchpoints for the first time, was created to highlight the importance of combating all forms of racial discrimination and promoting the role of sport in developing every individual’s talent.
