MILAN – Inter have announced an important new step in their brand development strategy with the launch of the Brand Store on Amazon.
The collaboration means that Amazon users and Nerazzurri fans from the main European countries will be able to purchase a selection of Inter official merchandise directly from the e-commerce site. And to celebrate this important step, Inter have unveiled a range of new garments inspired by the Not For Everyone campaign and available exclusively on the Amazon Brand Store.
The launch video – published on Inter’s official channels today – unveils the project using the claim “Our world in your wishlist”. The video, which is based around the theme of magic, features Lautaro Martinez, Victor Moses, Borja Valero and Ashley Young getting to grips with the mysterious disappearance of some of their day-to-day objects – the same items available on the Brand Store on Amazon.
“Inter’s launch on Amazon is a key step in the development of our brand,” said FC Internazionale Milano Corporate CEO Alessandro Antonello. “We think it’s crucial that the fans feel a bond with our Club, so teaming up with Amazon represents a great opportunity for us to get closer to our supporters across Europe and make it even easier for them to purchase official club merchandise.”
The brand stores of the Nerazzurri are available in Italy, France, Germany, UK and Spain.